Business Blueprint - Chubby Cheek Photography

The doors are open!

Can you relate?

YOU HATE THE ‘BUSINESS’ SIDE OF PHOTOGRAPHY
Did your side gig turn into something overnight?! And you are just waiting for everyone to realize that you don’t really have a business plan or know what you are doing, because you are taking it one overwhelmed day at a time!
EXHAUSTED & DISAPPOINTED WITH YOUR YEAR END PROFIT
Maybe you are one of the ones that loved this job in the beginning when it wasn’t quite a “job” but now it’s a way to contribute/support your family those original clients want cheap or worse FREE like in the beginning. And let’s not even discuss the exhaustion & burnout from shooting so many clients for so little profit!
DON’T EVER GET THE CLIENTS YOU WANT
Are you tired of everyone else bragging about getting inquiries from the “right” clients when all of the “wrong” clients seem to be finding you? Every weekend you leave your family to go bust your tail shooting sessions for clients that nickel and dime you to death when you deliver the gallery.
MISSING PRECIOUS MOMENTS WITH YOUR FAMILY
You may have even missed your daughters field trip or your sons first home-run because school days are for editing and sunsets are for sessions. OR maybe you shoot right through Thanksgiving and are out buying presents the night before Christmas!
YOU WANT TO BUILD A BRAND NOT A WEBSITE
You know that photography is so much more than a pretty website or Facebook page, but you have no idea where to start or what do.

Girl, I’ve been there, chasing a dream while chasing toddlers!

I started my business with two babies under two, under my feet and in my lap! I was alone with no one to turn to for resources, advice, or bounce ideas off. Social media didn’t exist yet, heck Zuck was prob barely in middle school! I spent nap times re-reading my college marketing and consumer psychology books and playdates fumbling with my camera! I was determined to build something out of a dream, to show my growing girls that anything was possible.

Guess what?

You’re not alone! You CAN run a successful business plus be there for your babies before they aren’t babies anymore!! For 14 years, I have built one of the most well-known photography businesses in Houston and spoken at Photography conference around THE WORLD, all while home room mom’ing two girls’ classes, attending every volleyball game and organizing every class party! I took what I learned in college about the buying habits of consumers and applied it to the photography world to create a sought after six figure brand! Then I took what I knew about motherhood and created a unique business model that allowed me to be here when my family needed me the most.

And guess what, I’m not going to make you wait 14 years to learn it all! This business blueprint comes from over a decade of experience shooting real clients and running a profitable business!

You’re not alone and you CAN run a successful business plus be there for your babies!

HERE IS EXACTLY WHAT WE WILL COVER IN 7 WEEKS:

MODULE 1: THE SCIENCE OF SELLING

Break down strategies & even the playing field in our industry.
We will break down neuroscience studies and learn not only why and but how we need to apply them into our photography businesses. Selling to the senses & utilizing emotional cues to ensure happy clients with longevity.

Understand the Art of Personal Branding.
Learn how to create a brand that is more than a website or logo. We will deep dive into your personal brand and uncover what potential clients actually “think” when they open your website.

Create a Brand that is Authentic to YOU.
Learn the art of building a brand that is both professional and profitable while being true to YOU and the art you are passionate about creating. We will discuss creating a brand that attracts the clients that appreciate you and the time you commit to them.

Bonus: I will review your overall brand including your website and help you brainstorm new content that will easily infuse more of YOU into your business.
MODULE 2: THE BUILDING BLOCKS TO LOYAL & EMOTIONALLY CONNECTED CLIENTS

Discover the WHY when selling a luxury product.
We will dig into why some photography brands attract price shoppers and others keep the same customers for years. I’m sharing the secrets of why 95% of my very first clients have chosen to continue to come back every year despite paying 5 times more now. I will share top 3 techniques to creating subliminal brand visibility that all cost less than $25 and can be implemented into your business immediately.

The Building Blocks to Attracting Loyal Clients.
Session Workflow & Client Connection go hand in hand, so I will walk you through my own personal session workflow from client inquiry to delivery of products

Cultivating a Client Experience.
I will share my checklist to ensure that you are cultivating true client connections with each piece of client communication. We will pro/con various client communication options such as prewritten responses versus individual responses to ensure that you are making the most impact with your time. What is a Passion Consumer and how do you attract one?

Access to my Personal Client “Inquiry” Email Template
I share exactly much information I give in my first response and how I ensure that I weed out the price shoppers immediately.
MODULE 3: BIG IMPACT BLOGGING & SOCIAL SELLING STRATEGIES

The Strategy of Social Media Selling
What you should be sharing, how often and where…social media can be overwhelming, knowing what part of your life you want to share for consumption can be intimidating, so we will walk through the what when, where and how much of it all, plus create a personal strategy for your social media platform.

Why Words Win: Blogging Basics
Most photographers don’t even have a blog these days and the ones that do rarely use it! I am going to walk you through the importance of emotionally connecting using your blog and how your words can impact your final sales without you even having to “sell”.

Social Media Overhaul
We will dive into social media platforms and discuss what is and what isn’t working along and understand which platform is going to attract your target clients. We will dig into your Instagram bio, learn the basics of a cohesive IG grid & breakdown how to structure a caption that gets read. Plus discuss the use of Reels and video without shaking your bootie!
MODULE 4: PRICING MADE EASY

Pricing for a Happy Brain
Setting prices is scary! A small difference in pricing can make a difference in profits or be the reason a client doesn’t book. In fact, did you know that you can not only be too high for some clients but too low for others? Finding that Balance for your idea client is the key!

Simplified Pricing Strategies
We will breakdown my own personal pricing structure to show you how I am able to balance selling physical product combined with digital art to maximize my financial goals, WITHOUT doubling up and meeting with my client for IPS appointments. SPOILER: I know the exact minimum I will make before I have even left my family for a session! No more hoping the sale was worth my time after the gallery has been delivered!

Making Mini Session Profitable
Your full session pricing structure has more impact that you think therefore it needs to be profitable. IN order to make mini sessions profitable we need to analyze your session pricing, then we will break down the two ways to offer minis and which way is the most financially beneficial.

My Successful Mini Session Business Model
I will break down my business model and how I use minis to allow me to take breaks to be Super Mom in the Summer and Never miss the Holiday excitement with my family.

So how does a mastermind work?

weekly live learning

Each week will start with you being given access to that week’s digital module. We will all join in for a 2 hour live zoom call and I will cover all of the topics in the module in depth with plenty of time for live q&a plus discussions. While the content will be recorded for future access it’s vital that you are present during the live call.

access to templates & workbook

Lifetime access to all shared templates, recorded videos, feedback and digital workbook. Inside the template vault you will have access to easy to use templates for email inquiries, blogging tips, and social media brainstorming guides.

accountability tasks & weekly reviews

There will be accountability tasks provided for you each week so that you not only progress through the material but also make weekly changes to your business. There will be a deadline not only for personal accountability but also to continue to get one on one support.

all access q&A Community support

An online group will be provided that will enable all access support for follow-up questions, a little clarity or those little nagging thoughts that wake you up in the middle of the night. This online space will also be a digital meeting space for us to cultivate community with like-minded creative entrepreneurs that are also committed to learning and growing their businesses! Committed community mentality benefits all of us at warp speed.

let's do this! I'm ready to apply

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success stories from past students

success stories from past students

When I decided to do the invest in my education with Shalonda, I chose her for a few reasons, the biggest one being that she doesn’t teach as her main source of income — she is a photographer just like me, with clients, just like me. I had been in business about 12 years when I did my session with her, and I had a pretty good handle on most of my business, but I wanted to fine-tune some things and I wanted to get a handle on really profiting from my mini sessions. I also LOVE her styled work and wanted to get a glimpse into her brain!The whole experience was amazing! When it comes to business, she knows what she’s talking about.

One of the things I loved best was that we talked about MY business and MY branding, and applying everything she was teaching to my own business model.

– Portraits by Angie Lane

“Learning from Shalonda is essentially one-on-one access to an expert photographer, business advisor, life coach and magic maker all in one! “

– nicole rae smith photography

I have been in business over 8 years and up until our workshop, I avoided minis like the plague. My tendency was to spend tons of time with each family session at locations sprawled across my metropolitan area spending hours away from my family. Using the business strategies and techniques Shalonda taught me, I am now able to book more clients for fewer dates with less travel/prep time which means more time with my family! I love that teaches other mom business owners how she operates her business as a mother first is still profitable!

– jody mack photography

By the end of the month you’ll know how to

CONFIDENTLY MARKET YOUR PHOTOGRAPHY BUSINESS

set and even raise your prices without fear

create a brand that is authentically you

UNDERSTAND NEUROMARKETING
TECHNIQUES & HOW TO APPLY THEM TO YOUR BUSINESS

CULTIVATE A LOYAL CLIENT BASE THAT LOVE & RESPECT YOU & your art

HAVE A CLEAR PLAN TO ELEVATE YOUR BUSINESS TO THE NEXT LEVEL

What are you waiting for?

YOU DESERVE TO CREATE THE BUSINESS & LIFE OF YOUR DREAMS

schedule a chat

frequently asked questions

WHEN DOES THE MASTERMIND BEGIN & WHEN DO CALLS TAKE PLACE?

The Mastermind will run August 15, 2021 through Sept 15, 2021. The @ hour live Coaching calls will run every Tuesday at 11 am CST for 4 weeks. The weekly modules will be unlocked every Monday. All “business homework” will be due each Thursday in order to have the work reviewed before the following week.

DO YOU ACCEPT PAYMENT PLANS?

Absolutely! You can pay for the Mastermind Program up front and take advantage of the PIF discount or you are welcome to pay in scheduled payments.

HOW MUCH TIME WILL THIS TAKE, I’M A BUSY MOM/BUSINESS OWNER…

I know you are busy, remeber I’ve been where you are at! I know you are juggling the mom life and trying to get this thing off of the ground or keep it afloat. This is why I have built this Mastermind to run over a 4 week timeframe, to give us some space but also keeo us moving forward with the changes you need to make in order to revamp your business model and brand! I need your time once a week for the face to face coaching call & homework. Remember we are flipping your business inside out,and will change the way you do things! I am fully committed to you and your changes so much that I have limited my own client bookings so that you and your business are at the top of my priority list. I need the same level of commitment from you.

so how much is it?

4 – 2 hour weekly live learning calls + live q&a
unlimited email and facebook group access to Shalonda
4 weekly extended learning activities + 2 one-on-one Breakthrough Calls with Shalonda.
lifetime access to Business Blueprint workbook
lifetime access to recorded live calls
weekly hot seat calls
access to Shalonda’s personal business templates
online community for continued support and encouragement
Bonus Materials
VIP booking to in person retreats

one payment of

2800

*best value*

4 payments of

800

“I just did all of my bookwork for 2020 and I doubled my 2019 income even in a pandemic!
Thank you for investing in ME, your course was monumental to my success this year!”

– BECKY GARDNER

WHY IS IT SUCH A BIG INVESTMENT?

You are right, a Mastemind in any industry is designed to be a high level investment but let me break down why this is the price point of the Business Blueprint Mastermind. Just like with our photography clients have an array of choices for their sesions, there are alot of options at every price range for education. I know that my way of teaching isn’t going to be a goodfit for every single person but I also know that my way of teaching will work for others. This is why I personally speak to and review every application prior to allowing you to join. I am curating the most optimal group of creative entrepenuers from the applicants to ensure that we are all committed to providing value to the group and fully invested in growth together.

After 14 years of running a business and being a mom I know from experience that people invest both financially and time wise into the things that matter the most to them. This investment goes multiple ways! I am investing in YOU! In fact I significantly reduce my client booking during the month of the Mastermind and our little community becomes my full time job! But on top of all of that I am also teaching you over a decades worth of knowledge of WHAT WORKS IN THIS INDUSTRY! The majority of my income has and always will come from my client business. I started from nothing but a dream, built and continue to run the most sought after brand in my area. I AM SHOOTING REAL LIFE CLIENTS and running a real life business just like you and I’m going to be there to tell you exactly how!

Let’s do this!

SCHEDULE A QUICK PHONE CALL WITH SHALONDA RIGHT NOW TO STRATEGIZE YOUR GOALS TO DETERMINE IF THIS PROCESS IS A GOOD FIT FOR YOU & YOUR BUSINESS OR GRAB YOUR SEAT BY SUBMITTING AN APPLICATION BEFORE IT’S FILLED!

Doors are OPEN for 2022

join the waitlist